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It’s the query that advertising experts ask, in addition to everybody out of your small enterprise man, your public relations representative to your Director of Company Affairs. Understanding the reply on any given day can be the difference between an unprecedented year of revenue and just a so so fiscal … Read More

Sure brands are expected to be provocative and carry an edge – it’s what makes them desirable in the first place. When FCUK launched its first marketing campaign with the brand, it brought about shockwaves amongst many who found the in-your-face acronym offensive and crude. Some felt the FCUK model … Read More